Skip to main content

๐Ÿ“ Ping Table

Official Ping Documentation

Columns

Name
Purpose
Notes
identity
Row key

timestamp
Self-explanatory

url
URL the end user visited

ip
User's IP address

ua
User Agent

hash
Unique cookie value?

record
GUID if the [person] record, if known.
Record matching happens in a nightly job.
quality
?

duration
Dwell time on the page
Calculated as duration between hits in the same [ping].[ping] group?
record_timestamp
When [record] column was populated?

referrer
Browser header

utm_source
https://en.wikipedia.org/wiki/UTM_parameters

utm_medium
Ditto
utm_term
Ditto

utm_content
Ditto

utm_campaign
Ditto

ping
Appears to group rows in a session.